Interbrand has released its list of the top 100 tech brands of 2023, according to which Apple is ranked number one for the 11th year in a row.
According to Interbrand, Apple, Microsoft, Amazon, Google and Samsung are the top five technology brands in 2023. According to the Interbrand report, the world’s top 100 brands have experienced a significant decline in growth compared to the previous year due to a lack of growth mindset, weak leadership and poor market forecasts.
Studies conducted in the last 20 years show that brands that have more variety in their products have grown more than other brands. In fact, Interbrand considers the low variety of products as the reason for the decrease in growth in some of these brands.
The top 10 tech brands in 2023 are as follows:
- Apple
- Microsoft
- Amazon
- Samsung
- Toyota
- Mercedes-Benz
- Coca Cola
- Nike
- BMW
What is the reason for the success of these brands?
As we mentioned above, the wide variety of these brands has made it possible for all customers to meet their needs, which is why these brands are at the top of this list. It is also said that they own half of the total value of this index. According to reports, companies that have been active in several different sectors have been able to grow more and achieve more stability. These companies have been more profitable and their brand value is also increasing day by day.
Apple has been able to rank first for the 11th year in a row. Many people consider the high diversity of this company as the reason for its success. Before Apple, it was Coca-Cola that was able to take the first place in this list in 2013.
In the following, you can see the top 100 technology brands in 2023 from Interbrand’s point of view:
As you can see, Samsung has managed to keep its name among the top 5 brands in the world this year. This is the fourth year in a row that Samsung is among the top 5 brands in the world. Samsung’s value increased by 4% compared to last year and reached 91.4 billion dollars in 2023.
Huawei and Xiaomi brands were ranked 93rd and 87th in this list, respectively.
